Molly Russell ended her life in 2017
A senior executive from social media giant Pinterest has apologised and admitted the site was not safe when schoolgirl Molly Russell used it. Judson Hoffman, the company’s head of community operations, told North London Coroner’s Court self-harm or suicide content which violates its policies “still likely exists” on the platform, conceding it is not as safe as it could be.
Mr Hoffman said he deeply regretted posts viewed by Molly on Pinterest before her death, saying it was material he would not show to his children.
“Bleak and depressing” posts read by Molly included: “Put flowers on my grave – for once I will look beautiful.”
Others said: “Suicide seems like the only option. I give up”, and “Death sounds so beautiful.”
The inquest into Molly’s death was shown disturbing pictures she viewed in the months before she took her own life. They included images of self-harm.
Judson Hoffman, Global Head of Community Operations at Pinterest
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Molly’s death prompted her family to campaign for better internet safety.
On Thursday, Mr Hoffman was taken through emails sent to Molly, including “10 depression pins you might like”.
A witness said it contained the type of content which they would not like anyone spending “a lot of time with”.
Pinterest describes itself as a “visual discovery engine for finding ideas” where users can save the “pins” they see to their own “boards” – likened in court to creating a collage.
Mr Hoffman described the platform as safe but imperfect as he admitted harmful content still likely exists on the site.
Molly Russell’s father Ian Russell arrives at Barnet Coroner’s Court
The senior executive said recent searches of “suicidal quotes”, which was a term used by Molly, displayed content he agreed should have been removed.
He told the court it was an “error” the material had not been taken down as the phrase should have been part of banned search terms.
Mr Hoffman said: “Content that violates our policies still likely exists on our platform.
“It’s safe, but imperfect and we strive everyday to make it safer and safer.”
Coroner Andrew Walker asked: “It’s not as safe as it could be?”
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A Pinterest app icon is displayed among other apps on a smartphone screen
Mr Hoffman replied: “Yes, because it could be perfect.”
Oliver Sanders KC, representing the teenager’s family, asked: “Pinterest accepts that its platform should be safe for children?”
Mr Hoffman answered: “It should be safe for everyone on the platform.”
Mr Sanders continued: “And it accepts that in 2017, when Molly was on it, it wasn’t safe?”
Mr Hoffman replied: “That’s correct. There was content that should have been removed that was not removed.”
A view of the entrance to Barnet Coroner’s Court
Giving evidence from the witness box, the senior executive was taken through a vast number of “disturbing” images Molly had interacted with on the site relating to self-harm, suicide and depression.
The court was shown two streams of content the teenager saw, comparing the material she viewed earlier in her use of the platform and in the months closer to her death.
While the earlier content included a wide variety of material, the latter focused on depression, self-harm and suicide.
Asked by Mr Sanders if he agreed that the type of content had changed, Mr Hoffman said: “I do and it’s important to note, and I deeply regret that she was able to access some of the content shown.”
Mr Sanders asked: “Are you sorry it happened?”
Mr Hoffman replied: “I am sorry it happened.”
The witness insisted the platform had not taken a “risky” option of allowing children to use it despite the possibility they may encounter harmful content.
The court heard how Pinterest uses artificial intelligence and human moderators to hide or remove content related to self-harm and suicide.
Its system was largely successful, but users may still encounter such content, the inquest was told.
Mr Sanders suggested to Mr Hoffman the site had “chosen to take risk” when there was a “no-risk option” of not allowing children on Pinterest.
Mr Hoffman replied: “I would say chosen an option other than absolutely no risk, I would not say risky option… Obviously, our intention is to reduce the risk.”
The senior executive said the technology available to the company now was “just not available” before Molly’s death.
The court heard Pinterest sent other emails to Molly with headings such as “depression recovery, depressed girl and more pins trending on Pinterest” and “new ideas for you in depression”.
Mr Hoffman was asked by Mr Sanders if he believed the images in the emails sent by the company were safe for children to see.
He replied: “I want to be careful here because of the guidance that we have seen.
“I will say that this is the type of content that we wouldn’t like anyone spending a lot of time with.”
The inquest was told Molly made a number of boards on Pinterest, including two of interest to proceedings.
Mr Sanders said one board was called “Stay strong”, which tended to have more positive material pinned to it, while the other board, with “much more downbeat, negative content”, was called “Nothing to worry about”.
The inquest, which is due to last up to two weeks, continues.
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